FOR MEDIA

PRESS & MEDIA KIT

Resources for journalists, media partners, and program coverage.

For press inquiries, interview requests, or speaker bookings, contact [email protected]. We respond within 24 hours for time-sensitive media.

FACT SHEET
COMPANY
AESIR
FOUNDED
2025
SECTOR
Defense Technology & AI
FOUNDER
Gage Ludwig (USAF EOD)
PRODUCTS
5 (BIFROST, HEIMDALL, SINDRI, MIMIR, LIMITING FACTOR)
CLASSIFICATION
UNCLASSIFIED // PROPRIETARY
BOILERPLATE

AESIR is a defense-technology and AI company building the systems the next generation of special operations forces will depend on. Five interconnected products — from underwater life support (BIFROST) to autonomous AI (MIMIR) to elite selection training (LIMITING FACTOR) — each named after a figure in Norse mythology corresponding to its operational function. Founded by an active-duty USAF Explosive Ordnance Disposal technician, AESIR builds defense technology with the standard of someone who would deploy with it themselves.

BRAND ASSETS

Logo & Wordmark

Primary wordmark uses the Orbitron typeface in 900 weight, accent gold (#c9a227). Available on request. Do not modify, recolor, or alter proportions.

Brand Colors

Primary: Accent Gold (#c9a227) · Background: #07090c · Product accents: Cyan (BIFROST #3dc7d0), Gold (HEIMDALL #c9a227), Red (SINDRI #ef4444), Green (MIMIR #34d399), Mint (LF #5aedaa).

Typography

Display: Orbitron (900). Headings: Rajdhani (600-700). Body: Inter (300-500).

Hero Imagery

Approved hero photography is available on request. Please credit AESIR for any use of program photography or screenshots.

SUGGESTED COVERAGE ANGLES

Veteran-Founded Defense Innovation

Active-duty military founder building the technology they wish existed in the field. Counter-narrative to traditional defense primes — operator-built, commercially funded, mission-first.

The Gas Ceiling on Combat Diving

Why every existing rebreather has the same constraint and what BIFROST does differently. Technical, but accessible. Speaks to a problem the dive community knows but rarely sees solved.

Autonomous AI for Special Operations

How a from-scratch domain-specific AI changes what's possible for SOF planners and operators — and why commercial AI can't fill this role.

Self-Funded Defense Tech

HEIMDALL's commercial revenue model funding BIFROST hardware development. A path defense startups rarely take and why it matters for IP independence.

MEDIA CONTACT

PRESS INQUIRIES

Email: [email protected]
Response: 24-hour turnaround for time-sensitive media
Founder availability: Interview requests are reviewed individually. Please include outlet, format, deadline, and topic.